About Amy Butler
Strategy, partnerships, and commercial leadership that drive growth.
I work with founders and executive teams to bring emerging technologies, new products, and business models to market. I help companies develop commercialization and business development strategies, build strategic partnerships, and secure enterprise customers and revenue.
I’ve spent much of my career working with companies introducing something new—often in markets where customers need to be educated, business models are still evolving, and the path to revenue isn’t straightforward. I understand what it takes to establish credibility, engage decision-makers, and turn early interest into commercial commitments.
My experience combines strategic advisory work with the ability to raise funds, win enterprise customers, and negotiate complex partnerships. I don’t just help companies figure out what they should do; I can work alongside their teams to make it happen.
I bring analytical rigor, creativity, and extensive experience in business development, sales, and relationship-building. Whether I’m developing a market-entry strategy, negotiating a partnership, or pursuing a new client opportunity, I look for opportunities that create value for everyone involved—and translate into business growth.
I founded Threshold Go-to-Market on a straightforward principle: a good strategy is only as valuable as the results it produces.
Experience & Results
I’ve held executive and operating roles across venture-backed startups, leading institutions, and established technology companies, with additional experience in management consulting.
My career includes Stanford University, McKinsey & Company, Intuit, NRDC, ArkeaBio, Cloverly, Grassroots Carbon, and other emerging technology ventures.
Enterprise sales and revenue growth.
Closed and managed multi-year enterprise contracts ranging from $100K to $10M+, securing strategic accounts including Microsoft and Nestlé. Increased sales pipeline by 50% and sold all inventory available for the following 24 months through proactive account expansion.
Business development and customer acquisition.
Generated 60 new enterprise software opportunities in two quarters and closed 12 pilot accounts. Developed and expanded enterprise relationships with Fortune 50 and Fortune 2000 companies, connecting commercial strategy with new business opportunities and revenue.
International commercialization.
Led go-to-market and business development strategy across four international markets—New Zealand, Australia, India, and Brazil. Negotiated a multimillion-dollar pre-purchase contract, structured strategic partnerships, and delivered all Board-level business development objectives for an emerging biotechnology solution.
Strategic partnerships and market development.
Built a global ecosystem of commercial partners supporting enterprise customers, developed strategic relationships with multinational corporations and government decision makers, and helped establish new market pathways for emerging technologies.
Business growth and operating leadership.
Grew four revenue-generating business units to $21 million in annual revenue and $5 million in profit at Stanford University. Led teams that collectively included 75 staff members, and directed cross-functional initiatives involving 100+ employees.
Fundraising and institutional development.
Increased regional fundraising pipeline by 200% at NRDC and secured its largest state-level gift in the first year. At Stanford, secured philanthropic commitments ranging from $100K to $10M, including a $20 million estate gift, while building relationships with major donors and institutional leaders.
Education
Stanford University, Graduate School of Business
Master of Business Administration
Stanford University
Arts Bachelor, Economics
Professional Certificates
AI & Machine Learning Applied in Healthcare (Stanford Medical School)
Life Cycle Assessment & Environmental Sustainability (MIT)
Advanced Open Water Scuba Diver (PADI)
What Colleagues Say
“Amy transformed our global network of project developers and built it into the most comprehensive ecosystem of high-quality credit suppliers. She is exceptional at creating relationships and building win-win partnerships that scale business. Amy is also an excellent strategic thinker with valuable insights, deep knowledge of the carbon markets, and much more. She is a great colleague and asset to any leadership team.”
“Amy is an exceptionally creative and strategic thinker and leader. I worked for her for 6 years and she consistently approaches decisions with a highly effective and, I think, unique combination of analytical and creative skills. She is willing to tease out less obvious solutions to problems and, in doing so, can bring differing points of view to consensus. Her approach, together with her excellent marketing skills, have guided Stanford's businesses to great success. Amy has also been a supportive and caring boss and sets a collaborative tone for the groups she manages. It is a great pleasure to work for her.”